# Whoosh

> Whoosh (also called Whoosh AI) is a Shopify speed app that makes stores load faster with no code. Smart App Loading loads the apps shoppers see first and makes the rest wait. AI Page Preloading loads the page a shopper is likely to open next before they tap. Whoosh measures the result on the merchant's own store: every store starts on a 50/50 test for its first few weeks, where half the shoppers get Whoosh and half do not. Once the result is clear, the split moves to 90/10, keeping 10% of shoppers as a control group so the lift stays measured. Plans: Smart App Loading US$99 a month, AI Page Preloading US$99 a month, Whoosh Max (both) US$149 a month, each with a 7-day free trial, billed through Shopify.

Key facts:

- What it is: Whoosh (Whoosh AI on the Shopify App Store) is a Shopify app that makes stores load faster. No code, no theme edits: it changes the order and timing apps load in, and installs from the Shopify App Store.
- Smart App Loading: loads the apps shoppers see first and makes chat widgets, trackers, review tools and popups wait, across 40+ popular Shopify apps.
- AI Page Preloading: loads the page a shopper is likely to open next before they tap. It can preload the cart, never checkout or account pages.
- Price: US$99 a month for Smart App Loading or AI Page Preloading, US$149 a month for Whoosh Max (both). 7-day free trial, billed through Shopify, cancel by uninstalling. No free plan.
- Measurement: every store starts on a 50/50 test for its first few weeks, then moves to 90/10, keeping a 10% control group so the lift stays measured on the store's own shoppers.
- Results Whoosh reports from those tests: an average conversion lift of 15%+ and 12% faster page loads across client stores (details and scope: https://getwhoosh.ai/results/).
- Company: made by Fastlane Technology Pty Ltd in Sydney, Australia, founded in 2023 by Edward Cameron. On the Shopify App Store since 11 August 2025.
- Free tool: a free Shopify speed test (Speed Audit and Value Audit) at https://getwhoosh.ai/audit/, nothing to install.
- Languages: English, French (/fr/), German (/de/) and Simplified Chinese (/zh/).

## Key pages

- [Home](https://getwhoosh.ai/): what Whoosh does and the results merchants report
- [Case studies](https://getwhoosh.ai/case-studies/): named stores, measured speed and conversion outcomes
- [FAQs](https://getwhoosh.ai/faqs/): pricing, installation, compatibility, checkout, results timing
- [Shopify speed apps compared](https://getwhoosh.ai/compare/): Hyperspeed, Thunder, AI Speed, Crazyload, Boostify, Website Speedy, Avada, TinySEO, SpeedBoostr, Booster, SEOWILL, Yottaa, ChopChopify, Whoosh: what each works on, App Store prices checked 15 Oct 2026, and when each is the better buy
- [Whoosh vs Yottaa](https://getwhoosh.ai/compare/yottaa/): Yottaa's Shopify Optimize add-on is US$300 a month for 150,000 page views, then US$0.002 each (checked 16 Oct 2026); Whoosh is a flat US$99 to US$149; when Yottaa is the better fit
- [Whoosh vs Hyperspeed](https://getwhoosh.ai/compare/hyperspeed/): Hyperspeed works on the theme (critical CSS, minification, images) for US$59 a month. Whoosh sequences your apps and preloads the next page from US$99.
- [Whoosh vs Booster](https://getwhoosh.ai/compare/booster/): Booster preloads a page when the mouse rests on a link, free. Whoosh predicts the next page and loads your apps in the right order, from US$99 a month.
- [Whoosh vs Thunder](https://getwhoosh.ai/compare/thunder/): Thunder works on the theme, images and scripts, from a free plan to US$199 a month. Whoosh loads your apps in order and preloads pages from US$99.
- [Whoosh vs ChopChopify](https://getwhoosh.ai/compare/chopchopify/): ChopChopify protects the hero image and controls selected scripts from US$7 a month. Whoosh sequences 40+ apps and preloads the next page from US$99.
- [Whoosh vs Avada Speed Up](https://getwhoosh.ai/compare/avada-speed-up/): Avada compresses images and has specialists tune the theme, free to US$99 a month. Whoosh loads your apps in order and preloads pages from US$99.
- [Whoosh vs SEOWILL](https://getwhoosh.ai/compare/seowill/): SEOWILL preloads pages before the click and optimizes images, free. Whoosh predicts the next page and loads your apps in order, from US$99 a month.
- [Whoosh vs AI Speed](https://getwhoosh.ai/compare/ai-speed/): AI Speed tunes theme templates, images and scripts from US$19.97 a month. Whoosh loads your apps in order and preloads the next page from US$99.
- [Partner programme](https://getwhoosh.ai/partners/): refer Shopify stores and earn commission
- [Brand guide](https://getwhoosh.ai/brand/): logos, colours and usage rules
- [Whoosh on the Shopify App Store](https://apps.shopify.com/whoosh): install, reviews and the 7-day free trial

## Pages

- [About Whoosh](https://getwhoosh.ai/about/): who makes Whoosh (Fastlane Technology Pty Ltd in Sydney, Australia, founded in 2023 by Edward Cameron), what it does and does not do, how results are measured, and how to get in touch
- [Pricing](https://getwhoosh.ai/pricing/): Smart App Loading and AI Page Preloading at US$99 a month each, Whoosh Max at US$149 a month, the 7-day free trial and billing through Shopify
- [Free Shopify speed test](https://getwhoosh.ai/audit/): the Speed Audit and the Value Audit from one store address, free, with nothing to install
- [Privacy policy](https://getwhoosh.ai/privacy/): how Whoosh handles data, and who to ask about privacy (admin@getwhoosh.ai)
- [Contact](https://getwhoosh.ai/contact/): how to reach the team (admin@getwhoosh.ai for general, support and privacy questions; the help centre, in English), how billing and refunds work, and the company's details
- [Features](https://getwhoosh.ai/features/): everything Whoosh does on one page: Smart App Loading and AI Page Preloading, the dashboard (live speed, conversion, recovered revenue, bounce rate), the 40+ apps it works with, setup, how the lift is measured, which plan includes which feature and what Whoosh does not do
- [Results](https://getwhoosh.ai/results/): what stores see with Whoosh: the average conversion lift (15%+), faster page loads (12%), the ROI and recovered-revenue figures, each with the scope it holds and how it is measured (50/50 for the first few weeks, then 90/10 with a 10% control group), the case studies, the testimonials and the Shopify App Store reviews
- [Product tour](https://getwhoosh.ai/preview/): the Product Overview video (about 20 seconds, a made-up demo store) with its chapters: open Shopify, click Install, the store is faster, the dashboard on day one and 30 days later; then what Smart App Loading, AI Page Preloading and the dashboard do, and how the result is measured (50/50 for the first few weeks, then 90/10)

## Shopify speed guides

- [Shopify Core Web Vitals](https://getwhoosh.ai/shopify-core-web-vitals/): Shopify Core Web Vitals, LCP, INP and CLS explained, with fixes. Google's "good" thresholds are LCP 2.5 s or less, INP 200 ms or less and CLS 0.1 or less, at the 75th percentile of real visits (Chrome UX Report)
- [Do Shopify apps slow down your store?](https://getwhoosh.ai/shopify-apps-slow-down-store/): do Shopify apps slow down your store? How to find and fix the slow one
- [Shopify speed glossary](https://getwhoosh.ai/glossary/): Shopify speed glossary: 20+ terms defined, from LCP, INP and CLS to third-party scripts and preloading
- [Shopify speed apps compared](https://getwhoosh.ai/compare/): Shopify speed apps side by side, with App Store prices checked 15 Oct 2026

## Plans

- Smart App Loading: US$99 a month. Loads the apps shoppers see first and makes the rest wait until the product photo is on screen.
- AI Page Preloading: US$99 a month. Loads the page a shopper is likely to open next before they tap.
- Whoosh Max: US$149 a month. Both of the above.
- Every plan starts with a 7-day free trial and is billed through Shopify. Cancel anytime in Shopify.
- The plan starts on day 8, on the store's Shopify bill in US dollars. Cancel by uninstalling Whoosh. Refunds are Whoosh's decision, not Shopify's: email admin@getwhoosh.ai with the store's address ([refund FAQ](https://getwhoosh.ai/faqs/#faq-can-i-get-a-refund)).
- There is no free plan. The two audits under Free tools are free.

## Features

- [Smart App Loading](https://getwhoosh.ai/smart-app-loading/): US$99 a month. Loads the apps shoppers see first and makes chat widgets, trackers and review tools wait until the product photo is on screen, across 40+ popular Shopify apps. It does not edit the theme or make the apps themselves faster; it changes the order they load in.
- [AI Page Preloading](https://getwhoosh.ai/ai-page-preloading/): US$99 a month. Predicts the page a shopper is likely to open next from real shopper behaviour and preloads it in the background with its main (LCP) image; it also preloads on hover, scroll or pause. It can preload the cart, but never checkout or account pages.
- [Integrations](https://getwhoosh.ai/integrations/): the Shopify apps Whoosh works with (40+ popular apps), such as Klaviyo, Meta, Google, TikTok, Pinterest, Yotpo, Klarna and Intercom, and what it does with them
- [How Whoosh measures the lift](https://getwhoosh.ai/how-we-measure/): every store starts on a 50/50 test for its first few weeks (about a month), half the shoppers with Whoosh and half without; once the result is clear it moves to 90/10, keeping 10% of shoppers as a control group so the lift stays measured. Conversion and revenue are compared between the groups, and Whoosh's own figures on the site come from these tests.

## What Whoosh does not do

- It does not edit or copy your theme. It changes when apps load, not how the theme is built.
- It does not write critical CSS (the early design instructions some speed apps add to the page).
- It never preloads checkout or account pages (it can preload the cart, so the cart opens instantly).

## Company

- Whoosh (listed as Whoosh AI on the Shopify App Store), made in Sydney (Erskineville, NSW), Australia.
- Founded in 2023. Operated by Fastlane Technology Pty Ltd.
- On the [Shopify App Store](https://apps.shopify.com/whoosh) since 11 August 2025.
- [Edward Cameron](https://getwhoosh.ai/blog/author/edward-cameron/), founder.
- Contact: admin@getwhoosh.ai ([contact page](https://getwhoosh.ai/contact/)). [Help centre](https://intercom.help/whoosh-00687f3283eb/en/). [LinkedIn](https://www.linkedin.com/company/getwhoosh/).

## Free tools

- [Whoosh Value Audit](https://speedaudit.getwhoosh.ai): what slow pages cost your store. Paste a store address and see what faster pages are worth, from real-shopper data.
- [Free Shopify speed test](https://getwhoosh.ai/audit/): both audits from one store address on getwhoosh.ai, free, nothing to install
- [Shopify speed race](https://getwhoosh.ai/games/): race your Shopify store against Whoosh on real Google speed data, then try Smart App Loading and AI Page Preloading in two demo stores
- [Speed Audit](https://freeshopifyspeedaudit.getwhoosh.ai): real-user Core Web Vitals, the speed score and the apps in the way. Paste a store address, no signup.

## Case studies

- [All case studies](https://getwhoosh.ai/case-studies/): named Shopify stores and what changed after Whoosh, measured on their own shoppers
- [Founder Series](https://getwhoosh.ai/founder-series/): Drew Mansur, founder of TileCloud, on selling tiles online, what a slow website costs, and the two things Whoosh changed: Smart App Loading and AI Page Preloading
- [How TileCloud lifted conversions 10% overnight](https://getwhoosh.ai/case-studies/tilecloud/): A media-heavy homewares store passed Core Web Vitals in two weeks and watched conversion rates jump, with zero effort from the dev team.
- [How Nakie cut load times from 4.8s to 1.35s](https://getwhoosh.ai/case-studies/nakie/): A 70% faster storefront for a media-rich sustainable outdoor brand, without touching how the theme looks.

## Other languages

- These pages are also in French, German and Simplified Chinese, at the same path under /fr/, /de/ and /zh/ (for example https://getwhoosh.ai/fr/pricing/, https://getwhoosh.ai/de/pricing/, https://getwhoosh.ai/zh/pricing/): /, /faqs/, /privacy/, /partners/, /case-studies/, /smart-app-loading/, /ai-page-preloading/, /integrations/, /how-we-measure/, /about/, /pricing/, /audit/, /contact/, /features/, /results/, /preview/, /shopify-core-web-vitals/, /shopify-apps-slow-down-store/, /glossary/, and each case study
- [Français](https://getwhoosh.ai/fr/): Whoosh en français, avec la [FAQ](https://getwhoosh.ai/fr/faqs/), les [études de cas](https://getwhoosh.ai/fr/case-studies/) et le [programme partenaires](https://getwhoosh.ai/fr/partners/)
- [Deutsch](https://getwhoosh.ai/de/): Whoosh auf Deutsch, mit [FAQ](https://getwhoosh.ai/de/faqs/), [Fallstudien](https://getwhoosh.ai/de/case-studies/) und [Partnerprogramm](https://getwhoosh.ai/de/partners/)
- [简体中文](https://getwhoosh.ai/zh/): Whoosh 中文版，含[常见问题](https://getwhoosh.ai/zh/faqs/)、[客户案例](https://getwhoosh.ai/zh/case-studies/)和[合作伙伴计划](https://getwhoosh.ai/zh/partners/)

## Blog (Whoosh Blog)

Shopify speed, explained properly: Core Web Vitals, third-party apps and the revenue behind them, for merchants who want the fix, not the jargon.

- [Whoosh Blog](https://getwhoosh.ai/blog/): every post, newest first
- [Editorial policy](https://getwhoosh.ai/blog/editorial-policy/): how the Whoosh Blog chooses topics, drafts posts with AI help, checks every source and figure, discloses that Whoosh sells the app, and corrects mistakes
- [Apps & scripts](https://getwhoosh.ai/blog/topic/apps-and-scripts/): Third-party apps, tracking tags, and what each one costs the product page.
- [Core Web Vitals](https://getwhoosh.ai/blog/topic/core-web-vitals/): LCP, INP and CLS, explained for merchants, and how to read the numbers Google actually uses.
- [Agentic commerce](https://getwhoosh.ai/blog/topic/agentic-commerce/): Shopping agents, commerce protocols, and what changes for a Shopify store.

- [Why is Shopify mobile page speed slower than your laptop?](https://getwhoosh.ai/blog/shopify-mobile-page-speed/): Your camel suede loafers load fine on the laptop in the back office, and a shopper in a waiting room waits for them on their phone. The phone gets the same page with less to work with. Here is how to tell whether it has a problem of its own, and what to check first. (Apps & scripts, 2026-10-19)
- [Does page speed affect SEO on Shopify?](https://getwhoosh.ai/blog/shopify-page-speed-and-seo/): A shopper types leather slippers into Google on their phone. Google shows the page that matches those words best, even when it is slow, and speed only counts between pages that match equally well. Here is the phone check that tells you which one to fix first. (Apps & scripts, 2026-10-18)
- [Why your Shopify speed score and your real shoppers disagree](https://getwhoosh.ai/blog/shopify-speed-score-vs-real-users/): You paste your tote page into PageSpeed and get a red circle. That circle grades one pretend visit. Your real shoppers' wait for the tote photo is a different number, in the same report and in your Shopify admin, and it is the one to trust. (Apps & scripts, 2026-10-17)
- [Does site speed affect conversion rate?](https://getwhoosh.ai/blog/does-site-speed-affect-conversion-rate/): A visit where the product page finishes loading fast turns into an order about twice as often as a slow one, on the stores we measure. Turning Whoosh on put more visits in the fast group and did not raise the rate. (Apps & scripts, 2026-10-16)
- [What is INP on Shopify?](https://getwhoosh.ai/blog/inp-shopify/): INP is the wait after a shopper taps a different finish on a product and before the screen changes. Shopify already times it on real visits, and one look at your own lamp page tells you whether it needs any work. (Apps & scripts, 2026-10-15)
- [Why is my Shopify store slow?](https://getwhoosh.ai/blog/why-shopify-store-is-slow/): Shopify already runs fast servers and shrinks your photos. What a shopper often sees first is a chat bubble or popup you switched on in the theme, and the switch to check is in one list in the theme editor. (Apps & scripts, 2026-10-14)
- [Whoosh vs RoarTheme: is the free next-page app enough?](https://getwhoosh.ai/blog/whoosh-vs-roartheme/): A shopper is looking at your navy beanie and about to tap the charcoal one beside it. RoarTheme's free app fetches that next page while they look. Whoosh does that too, makes the popup and chat wait for the navy photo, and tests it on your sales. One tap on your phone picks the row. (Core Web Vitals, 2026-10-13)
- [Whoosh vs Superspeed: do you want a dollar report or a sales test?](https://getwhoosh.ai/blog/whoosh-vs-superspeed/): Someone adds your raw honey to the cart, opens checkout, and leaves. Superspeed tells you what that cost in dollars. Whoosh makes your other apps wait for the honey photo and tests the change on your own sales. One walk to checkout on your phone tells you which row is yours. (Core Web Vitals, 2026-10-12)
- [Whoosh vs Plug in Speed: what does each app speed up?](https://getwhoosh.ai/blog/whoosh-vs-plug-in-speed/): Your canvas tote's page feels slow on your phone. Plug in Speed makes the stored photo file smaller, and on two plans it trims the theme's code. Whoosh makes the popup, chat, and reviews wait for the photo. One look at the tote page, and one in the app, tells you which you need. (Core Web Vitals, 2026-10-11)
- [Whoosh vs Avada SEO: which one does your product page need?](https://getwhoosh.ai/blog/whoosh-vs-avada-seo/): You searched for a speed app and found Avada, an SEO app with a speed booster on its plans. It works on what Google shows before the tap. Whoosh works on what the shopper sees after it. Two checks on one mug tell you which one you were shopping for. (Core Web Vitals, 2026-10-10)
- [How to fix LCP on the Dawn theme when the homepage banner fades in](https://getwhoosh.ai/blog/fix-lcp-on-dawn-theme/): Dawn already asks for the big homepage photo ahead of the other pictures. What still keeps a shopper staring at a pale block is a fade Dawn switches on by default, and turning it off is one checkbox. (Guides & checklists, 2026-10-08)
- [What should your Shopify homepage meta description say?](https://getwhoosh.ai/blog/homepage-meta-description-shopify/): A shopper searching for sustainable clothes reads one line under your homepage link before they tap. Here is what that line should say about your whole store, where Shopify keeps it, and what the homepage has to show next. (Agentic commerce, 2026-10-06)
- [What is a ChatGPT shopping assistant?](https://getwhoosh.ai/blog/chatgpt-shopping-assistant/): Someone asks ChatGPT for a rain jacket and gets a row of product cards. If you sell on Shopify, your jacket can already be one of them, built from your admin. When she taps it, your own product page opens, and that is the page to check. (Agentic commerce, 2026-10-04)
- [What does a meta description generator do for a Shopify product?](https://getwhoosh.ai/blog/meta-description-generator/): Your spatula's Google line is blank, so you try a meta description generator. Here is what it drafts, where Shopify keeps that line, and the one read you do before you save it. (Agentic commerce, 2026-10-03)
- [What does a meta description checker tell you about your Shopify store?](https://getwhoosh.ai/blog/meta-description-checker/): You paste your spatula's link into a meta description checker and get a length score. Here is what that score reads, where Shopify already shows the same line, and why it is not the line Google prints. (Agentic commerce, 2026-10-01)
- [What is a good meta description example for a Shopify product?](https://getwhoosh.ai/blog/meta-description-example/): A shopper searching for a spatula reads the short line under each Google link before they tap. Here is Shopify's own example of that line, why the first words matter most, and where you type yours. (Agentic commerce, 2026-09-29)
- [What does an image optimizer app do on Shopify?](https://getwhoosh.ai/blog/image-optimizer-shopify/): An image optimizer rewrites the photo stored in your Shopify admin, while Shopify still makes the light copy the shopper's phone downloads. The part worth paying for is the file name and the short description, and it is the wrong buy when the photo is slow to appear. (Apps & scripts, 2026-09-28)
- [Do you need a Shopify CDN, or do you already have one?](https://getwhoosh.ai/blog/shopify-cdn/): Your Shopify store already sends each product photo from a computer near the shopper, so a report telling you to add a CDN is asking you to buy something you have. The part worth checking is whether the photo was uploaded to Shopify or pasted in from somewhere else. (Apps & scripts, 2026-09-27)
- [Why Shopify image optimization still leaves photos slow](https://getwhoosh.ai/blog/shopify-image-optimization/): Shopify already makes small, light copies of the product photo you upload. The shopper still waits when the theme asks for the biggest copy, or makes the first photo queue behind the rest of the gallery. (Apps & scripts, 2026-09-26)
- [Whoosh vs Yottaa: what the free plan does](https://getwhoosh.ai/blog/whoosh-vs-yottaa/): Yottaa's free plan tells you which apps your product photo is waiting on. Making those apps wait is the paid part, and on Yottaa it is billed by page views. Whoosh does that waiting at the same price every month. (Core Web Vitals, 2026-09-25)
- [Stop chasing your Shopify speed score. Measure what Google measures.](https://getwhoosh.ai/blog/shopify-speed-score/): Shopify speed score has meant a Lighthouse average, and it now means three figures from real visitors. They are not the same number, and only one of them is the target. (Core Web Vitals, 2026-09-24)
- [What is ChatGPT Instant Checkout?](https://getwhoosh.ai/blog/chatgpt-instant-checkout/): Someone finds your product in ChatGPT and taps Buy. Instant Checkout lets approved stores take that payment inside the chat. On most Shopify stores, the tap opens your own product page instead, so that page is where the sale happens. (Agentic commerce, 2026-09-24)
- [What is the Agentic Commerce Protocol?](https://getwhoosh.ai/blog/agentic-commerce-protocol/): Your customer asks ChatGPT for the blue runners, and before it can buy them the chat has to ask your store a few questions. That's the Agentic Commerce Protocol. On Shopify, Shopify answers for you, so your part is one admin screen and the page the chat sends them to. (Agentic commerce, 2026-09-23)
- [Which Shopify speed optimization app should you install?](https://getwhoosh.ai/blog/shopify-speed-optimization-app/): Every speed app on the Shopify App Store promises a faster store. Each one clears a different thing out of your product photo's way, and one look at your own product page tells you which one you need. (Speed apps & tools, 2026-09-22)
- [Does Klaviyo slow down your Shopify store?](https://getwhoosh.ai/blog/does-klaviyo-slow-down-shopify/): You added Klaviyo so you can reach shoppers after they leave. That needs a small program on the product page, and it only slows the store when it starts before the product photo. (Apps & scripts, 2026-09-21)

- [RSS feed](https://getwhoosh.ai/blog/rss.xml)

## Optional

- [Theme Optimisation (Beta)](https://getwhoosh.ai/theme-optimisation/): for stores already on Whoosh. An AI finds speed fixes in a copy of the store's Shopify theme, a Whoosh engineer checks every one, and the merchant decides what goes live. Free while in beta
- [Sitemap](https://getwhoosh.ai/sitemap-index.xml): every indexable page, with its French, German and Chinese alternates
- [llms-full.txt](https://getwhoosh.ai/llms-full.txt): the full text behind this file: every FAQ answer, the case studies and every blog post