Start Free Trial How Whoosh measures the lift on your store
Not with lab tests. With your own shoppers: some get Whoosh, some do not, and your dashboard compares the two groups. Whoosh's own figures on this site come from tests like this on client stores.
- 7-day free trial
- No code required
- Cancel anytime
A 50/50 test first, then 90/10
-
First few weeks
50/50: half with Whoosh, half without
Every store starts here, for about a month. Half your shoppers get Whoosh and half do not. Both groups shop the same store over the same weeks, so Whoosh is the one thing that differs between them.
-
Once the result is clear
90/10: a 10% control group stays
Whoosh moves to 90/10. Nine in ten shoppers get Whoosh, and one in ten stays without it as a control group, so the lift stays measured, not assumed.
What the two groups are compared on
Conversion
Your dashboard compares the conversion rate of the two groups: the share of visits that end in an order. The difference is the conversion lift.
Revenue
Your dashboard compares the revenue of the two groups. The difference is the revenue Whoosh recovers.
Speed and bounce
Your dashboard also shows how fast pages load for real shoppers, with Core Web Vitals measured the way Google measures them, and the bounce rate.
Where Whoosh's numbers come from
Whoosh's own figures on this site come from these tests on client stores. Each one means exactly what its label says.
- A$31,000+
- Recovered conversion revenue per month, averaged across clients with positive conversion results.
- 15%+
- The average conversion lift.
- 12%
- Average faster page loads.
- 78x ROI
- The average ROI of ongoing customers.
- 290×
- One client's ROI, the highest. Not an average.
- 100%
- The share of clients whose bounce rate fell.
Your own store's numbers are in your Whoosh dashboard, from your own test.
