Start Free Trial Smart App Loading: the apps shoppers see load first
Most Shopify stores run 7 to 13 apps. Smart App Loading loads the ones shoppers see first and makes the rest wait their turn, so the product photo is on screen sooner. Your theme stays as it is. No code, no setup.
- 7-day free trial
- No code required
- Cancel anytime
Who it is for
A popup, chat or reviews widget beats the photo
If your apps load before the product photo, shoppers wait for things they did not come for. Smart App Loading puts those apps behind the photo.
Stores with a stack of apps
Reviews, chat, popups and tracking each add a program to the page. Whoosh decides when each one loads, across 40+ popular Shopify apps.
Teams without a developer to spare
It is fully automated: install it from the Shopify App Store and it starts working. No code, no theme edits, no developer.
How it works, step by step
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Install from the Shopify App Store
It takes minutes and needs no code. Whoosh runs inside your Shopify admin.
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Whoosh finds your apps
It detects the apps installed on your store and shows them in your dashboard.
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What shoppers see goes first
Critical apps load first, so the product photo is on screen sooner. Chat widgets, trackers and review tools wait their turn.
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You see the result in your dashboard
Speed, conversion and revenue for shoppers with Whoosh against shoppers without it, from a 50/50 test in your first few weeks.
Which apps load first, and which wait
Shoppers come for the product. Smart App Loading lets the page and the apps they see arrive first, and gives every other app its turn once the photo is on screen.
Loads first
Your page, then the apps shoppers see
- Your product page itself, photo first
- Critical apps, the ones shoppers see first
So the product photo is on screen sooner.
Waits its turn
Apps shoppers do not need yet
- Chat widgets
- Trackers and pixels
- Review tools
- Popups
They still load, once the product photo is on screen.
40+ apps, each loaded at the right time
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Klaviyo -
Meta -
Google -
TikTok -
Pinterest -
Yotpo -
Klarna -
Intercom
See the apps Whoosh works with Using something else? Email admin@getwhoosh.ai and we’ll add it.
How you see it worked
On your own store, with your own shoppers. Every store starts on a 50/50 test for its first few weeks, about a month: half your shoppers get Whoosh and half do not. Once the result is clear, it moves to 90/10, keeping 10% of shoppers as a control group so the lift stays measured.
Your dashboard compares conversion and revenue between the groups. The difference is the revenue Whoosh recovers.
First few weeks
Once the result is clear
15%+
Avg. Conversion Lift
12%
Avg. Faster Page Loads
Across Whoosh client stores, from these tests.
What it does not do
- It does not edit or copy your theme. It changes when apps load, not how the theme is built.
- It does not write critical CSS, the early design instructions some speed apps add to the page.
- It does not make your apps themselves faster. It changes the order they arrive in.
- It leaves checkout and account pages alone. Checkout runs on Shopify.
Smart App Loading: US$99 a month
Start with a 7-day free trial, billed through Shopify, and cancel anytime in Shopify. Want AI Page Preloading too? Whoosh Max has both for US$149 a month.
Smart App Loading questions
Which apps does Smart App Loading handle?
Whoosh decides when each app loads, across 40+ popular Shopify apps. The ones shoppers see first load first, and chat widgets, trackers and review tools wait their turn. Using something else? Email admin@getwhoosh.ai and we’ll add it.
Will Smart App Loading change my theme?
No. Whoosh does not edit your theme. It changes when apps load, not how the theme is built. If a highly customized theme or a specific app does conflict, our support team works with you to resolve it quickly.
How quickly will Smart App Loading show results?
Smart App Loading can impact key performance metrics such as LCP and INP immediately. PageSpeed Insights reflects the last 28 days of data, so don’t expect immediate changes there.
Can I use Smart App Loading with another speed app?
Yes, as long as the two apps do different jobs. An image app next to Whoosh is fine, because photos and app programs are separate things. Avoid two apps that are both told to hold back the same app, such as your chat: they end up fighting over one job, and the chat can arrive late or stop working. Pick one app to manage when your other apps load, and never let any app hold back the checkout or the payment buttons.
What does Smart App Loading cost?
US$99 a month, with a 7-day free trial, billed through Shopify. Cancel anytime in Shopify. Whoosh Max, which includes AI Page Preloading too, is US$149 a month.
Still have questions?
Our help centre has the answer.
