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Results

What Shopify stores see with Whoosh

Whoosh's own figures come from 50/50 tests on client stores, not from a lab. Here is what each one means, the case studies, and what merchants and agencies say about Whoosh.

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Whoosh's numbers, and what each one means

Every store starts on a 50/50 test for its first few weeks, about a month: half the shoppers get Whoosh and half do not. Once the result is clear, it moves to 90/10, keeping 10% of shoppers as a control group so the lift stays measured. Whoosh's own figures come from these tests on client stores.

How we measure the lift

First few weeks

Once the result is clear

A$31,000+

Recovered conversion revenue per month, averaged across clients with positive conversion results.

Recovered revenue is the difference in revenue between shoppers with Whoosh and shoppers without it, as the dashboard counts it. This average covers only the clients whose conversion result was positive, not every store.

How it is measured

15%+

The average conversion lift.

Conversion rate is the share of visits that end in an order. The lift is how much higher it is for shoppers with Whoosh than for shoppers without it, on the same store over the same weeks.

How it is measured

12%

Average faster page loads.

How much sooner pages load for shoppers with Whoosh, on average. It is measured on real shoppers' visits, not in a lab test.

How it is measured

100%

The share of clients whose bounce rate fell.

Bounce rate is the share of visits that leave from the page they landed on, without going further. It fell on every client's store.

How it is measured

78x ROI

The average ROI of ongoing customers.

Return on investment: what a store gets back for what its plan costs. This one is averaged across ongoing customers, the stores that have stayed on Whoosh.

How it is measured

290×

One client's ROI, the highest. Not an average.

The best single result so far. Read it beside the average, not instead of it.

How it is measured

6 hours

Pays for itself within the first 6 hours for most clients.

Counted against the plan's price: US$99 a month, or US$149 a month for Whoosh Max.

How it is measured

Your own store's numbers are in your Whoosh dashboard, from your own test.

In their own words

What merchants and agencies say about Whoosh.

“The closest thing to a silver bullet in ecomm that we’ve come across. By only improving site speed, our conversion rates lifted 10% overnight.”

Drew Mansur Co-founder at TileCloud

“Whoosh are obsessed with speed, and proof is in the pudding. Our load times dropped from 4.8 seconds to 1.35 seconds.”

Jaryd Leibbrandt Co-founder at Nakie

“Whoosh delivered exactly what it promised: faster pages, better scores, and zero effort from our dev team. It’s one of the easiest wins we’ve had.”

Charles Hurtebize Founder at Lepicerie Agency (Veja & Gramicci AU)

“I was skeptical about the revenue recovery claims, but the numbers don’t lie. We’re saving thousands of sessions every month that we previously lost to bounce. Pretty impressive for a speed optimization tool.”

Willy Munro Ecom Growth at Breeze Balm

Brands already on Whoosh

And the people who built them.

Reviews on the Shopify App Store

The reviews on the Whoosh listing, as their authors wrote them.

Whoosh reviews, straight from the App Store

Craft Club (opens in a new tab)

Australia

9 months using the app

Fantastic app. Super easy to setup and gives you the metrics that you really need. Already seeing our Google speed scores go through the roof. Nico has been really helpful with any questions as well.

FRANKIE4 (opens in a new tab)

Australia

11 months using the app

Whoosh offers material improvements to your website with very minimal/no uplift. The implementation could not be easier - we onboarded right before the BFCM period, anticipating huge volumes of site traffic and it worked seamlessly and delivered impressive results across all site speed metrics.

Perfect for lean teams who need an easy and reliable way to improve site speed instantly. Highly recommend.

BON MAXIE (opens in a new tab)

Australia

About 1 year using the app

Instant uplift in conversion and the team is super quick to respond to any queries, and helpful with ensuring new integrations are gelling with their system. With the reliance on many add-ons due to Shopify not making them native, it's been a great additional to our stack.

Salt Lab (opens in a new tab)

Australia

10 months using the app

We were using another speed-optimising tool, and since switching to Whoosh, our CR has jumped by 3%. Nico and the team were so helpful with onboarding and any questions I had. Highly recommend!

TWL (opens in a new tab)

Australia

1 year using the app

Highly recommend giving Whoosh a go! We saw a 20% decrease in bounce rate within a week of installing. The predictive prefetching is incredibly smart and makes pages feel instant, like the site already knows where you’re going next.

PIERACERESA (opens in a new tab)

Chile

11 months using the app

Whoosh made a noticeable difference in how fast our store loads. We have had issues before with other optimisation apps breaking scripts, but this one’s been solid from day one.

Our pages open instantly now, and we’ve seen improvement in SEO performance too. Highly recommended!

TileCloud (opens in a new tab)

Australia

About 1 month using the app when reviewed

The closest thing to a silver bullet in ecomm that we've come across.

By only improving site speed, our conversion rates lifted 15% overnight.

yabby (opens in a new tab)

Australia

About 1 month using the app when reviewed

Edward has been fantastic in supporting us to improve our store speed and pass core web vitals! He's always super responsive and helpful.

SOLOVYA®

Czechia

1 day using the app when reviewed

I know that this App would normally be used for B2C but it’s working wonders for my B2B, Whoosh has optimised most of my apps so my site is working faster and the site is simply so much more responsive and quicker. My clients have even mention how much performant the site is! 5 stars from me!

LE.SHOP

Australia

About 2 months using the app when reviewed

Whoosh has completely transformed the speed of our store. Pages and links open instantly and it just feels lightning fast.

We also love that it takes care of heavy apps like Klaviyo, Shop Pay, and Facebook scripts automatically. It runs quietly in the background and keeps everything performing at its best.

Highly recommend it to anyone who wants a faster store and better conversions.

See your own result

Start the 7-day free trial and your store begins its own 50/50 test, with the result in your dashboard. Or run the free audit first, with nothing to install.

FAQs Results

Questions about results

How quickly can I see results after installing Whoosh?

It depends on the Whoosh plan you’ve chosen. Smart App Loading can impact key performance metrics such as LCP and INP immediately (note: PageSpeed Insights reflects the last 28 days of data, so don’t expect immediate changes there). AI Page Preloading relies on real user data to build an understanding of common navigation patterns, so timing for results significantly depends on the traffic your website gets. Typically, we see the effects within the first two weeks.

How do you measure the revenue Whoosh recovers?

With an A/B test on your own store. Every store starts on a 50/50 test for its first few weeks: half your shoppers get Whoosh and half don’t, and your dashboard compares conversion and revenue between the two groups. The difference is the revenue Whoosh recovers. Once the result is clear, the split moves to 90/10, keeping 10% of shoppers as a control group so the lift stays measured.

Still have questions?

Our help centre has the answer.

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