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Nakie Sustainable Outdoor

How Nakie cut load times from 4.8s to 1.35s

A 70% faster storefront for a media-rich sustainable outdoor brand, without touching how the theme looks.

Nakie storefront

Nakie builds sustainable outdoor gear with a media-rich storefront: big lifestyle imagery, lots of detail. Beautiful, but heavy: load times had crept to 4.8 seconds, well past the point where mobile shoppers bounce.

What Whoosh did

Whoosh prefetched the most likely next pages so navigation felt instant, and applied LCP-focused fixes to get hero imagery painting sooner, without compromising the visuals the brand depends on. Average load times dropped to 1.35 seconds, a 70%+ improvement, exactly where it matters most: on mobile.

“Whoosh are obsessed with speed, and proof is in the pudding. Our load times dropped from 4.8 seconds to 1.35 seconds.”
Jaryd Leibbrandt Jaryd Leibbrandt Co-founder at Nakie

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