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TileCloud Homewares & Tiles

How TileCloud lifted conversions 10% overnight

A media-heavy homewares store passed Core Web Vitals in two weeks and watched conversion rates jump, with zero effort from the dev team.

Watch Drew tell it: Founder Series, Part 1
TileCloud storefront

TileCloud sells tiles online, a category that lives and dies on big, beautiful product imagery. All that visual weight was dragging page speed down, and their Core Web Vitals were failing.

What Whoosh did

Whoosh sequenced TileCloud’s third-party apps so critical content loaded first, and AI preloading made navigation between collections feel instant. Core Web Vitals passed within two weeks, with zero developer effort. The result was immediate: conversion rates lifted 10%, overnight, from speed alone.

“The closest thing to a silver bullet in ecomm that we've come across. By only improving site speed, our conversion rates lifted 10% overnight.”
Drew Mansur Drew Mansur Co-founder at TileCloud

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